Advertising device



April 16, 1957 SCHWARTZ ADVERTISING DEVICE 5 Sheets-Sheet 1 Filed Dec.14, 1955 I INVENTOR.

SCHWARTZ. BY

fi y/w EUqENE April 16, 1957 I E. SCHWARTZ 2,783,596

ADVERTISING DEVICE Filed Dec. 14, 1953 3 Sheets-Sheet 2 v INVEN TOR. EuqENv-L CHWA-RTL BY m 74% HT 'Y April 16, 1957 E. SCHWARTZ ADVERTISINGDEVICE 5 Sheets-Sheet 3 Filed Dec. 14, 1953 INVENTOR.

EUGENE SCHWARTZ ATT'Y United States My invention relates to anadvertising device of the type which can be stored and transported in aflat, compact condition and which can be easily erected.

The object of the invention is to produce an improved device which isreversible whereby the same device may be used for selectivelyadvertising different objects.

Fig. l is an exploded, perspective view of an advertising deviceembodying my invention.

Fig. 2 is a side elevational view of the assembled device, certain partsbeing shown in section.

Fig. 3 is an elevational view of the upper portion of Fig. 2, looking inthe direction of line 3-3 on Fig. 1.

Fig. 4 is a perspective of the detached portion at the top of Fig. 1,the same being shown in its collapsed or folded condition.

Fig. 5 is an elevational view of the supporting easel, the same beingshown detached and in the fiat, or collapsed condition.

Fig. 6 is a perspective view of an advertising device showing a secondembodiment of the invention.

Fig. 7 is a reduced, elevational view looking in the direction of line77 on Fig. 6.

The advertising device of my invention includes three parts which forconvenience are designated with the letters A, B and C. The part A isthe advertising proper, the part B is the supporting easel and the partC is the means for detachably securing the easel B to the advertising Aand for completing or supplementing the display A.

The advertising, part A consists of board 10 of any desired materialand, except for having an opening 12 cut in the upper portion thereof,may be of any desired size or shape. Both sides of the board ill areadapted to receive advertising matter so that one object may beadvertised on the face 14 of the board and another object may beadvertised on the opposite face 16.

The easel B includes a body portion which is scored to produce a centerpiece 1% adapted to abut one face or the other of board 10, and twowings 2b which are adapted to be bent at right angles to the plane ofboard 10 as shown in Fig. l. The wings have upper tabs 22 which will behereinafter further referred to. Out of the central body 18 and thewings 20 there is cut out a locking. tab 24 provided with slots 26 andthe shape of which is best shown in Figs. 1 and 5. In connection withthe locking tab it is only necessary to point out that when it isdeflected at a right angle to the plane of body portion 18, the slots 26which will engage the vertical edges 28 of the easel wings 20 to holdthem in the position of Figs. 1 and 2. From the foregoing it will beseen that the easel is entirely separate from the display part and thatit only need be so proportioned that when the device is assembled, thelower edges of the easel will be in a position to contact the support onwhich the device is mounted.

In order detachably to connect the easel B to the adjusting A, 1 havedevised the connecting means C which is shown in erected, but detachedposition, in Fig. 1

atent Patented Apr. 16,

and collapsed in Fig. 4. The connecting means 0 includes a front wall 30to whichis secured a collapsible box structure formed of upper wall 32,lowerwall 34 and rear wall 36. These walls are connected together and towall 30 so that theymay be collapsed as shown in Fig. 4 or erected as shown in Figs. 1 and 2. This is only for convenience. because the.connecting means will operate even if the box structure referred toisrigid. The. only indispensible parts are the front wall 30 and thebottom wall 34 having slots 38 for engaging the tabs 22 on the wings 20of the easel B.

To assemble the device, the connecting means is assembled to the body 10so that the box like structure formed of walls 32, 34 and 36 projectsthrough opening 12 in the top of board 10. The now connected parts A andC are raised slightly and the easel B is now placed in position with thebody portion 18 thereof parallel to and abutting board 10. The connectedparts A and C are lowered so as to cause tabs 22 to enter slots 38.After the advertisement on one side 14 of board 10 has been displayedfor the desired time, the parts are disengaged, the board 10 is reversedand the parts are reassembled in the manner above described. The visibleface of wall 30 of part C can be used to advertise a third object or itcan bear the name of the manufacturer who sells the various objectsadvertised on sides 14 and 16 of board 10.

By the arrangement described, a reversible, easily mounted, demounted,stored and shipped device is produced. Thus, one advertisement can beplaced on side 14 and another on side 16 of the member 10 and by merelydisconnecting tabs 22 from slits 38, the member 10 can be turned around.The front of wall 30 of the locking structure can bear the name of themanufacturer, or it can be some indicia which supplements theadvertisement on one face or the other of member 10, or it may have acalendar, or an appropriate scene etc. As will be seen from Figs. 4 and5, the easel B and the locking structure C can be collapsed into acompact flat condition for easy shipping and storing.

In the embodiment of Fig. 6 the slots 38' which correspond to slot 38are spaced rearwardly from the junction of bottom wall 34 of thecollapsible box structure with front wall 30 so that when tabs 22 of theeasel engage these slots, the front wall 30' of the connecting member Cwill be spaced forwardly from the corresponding portion of the displayboard 10' as best shown in Fig. 7 instead of abutting it as in Fig. 2.Also, the bottom of board 10 is extended rearwardly and scored to form asubstantially horizontal portion 40 which, in turn, is scored to form asubstantially vertical portion 42. The portion 40 acts as a footing andthe portion 42 engages slots 44 in the bottoms of Wings 20 of the easelB so as to produce a more stable structure. Except for these differencesthe structure of the embodiment of Fig. 6 is identical with that of Fig.l and therefore the parts of Fig. 6 which correspond to the parts ofFig. 1, have been numbered with the primes of the numerals used indescribing the embodiment of Fig. 1.

In both embodiments, the display boards 10 and 10 may be scored as at 46and the easels B and B may be scored as at 48 to make it possible tofold the same for more compact shipping.

What I claim is:

1. An advertising device including an advertisementbearing member havingan opening therein, a wholly separate easel, tabs on the upper portionof said easel, means for detachably engaging said advertisement-bearingmember with said easel, said means including a first wall too large topass through said opening, a second wall disposed at an angle to saidfirst wall and small enough to pass through said opening, there beingslits in said separate easel, tabs on the upper portion of said easel, ameans for detachably engaging said advertisement-bearing member withsaid easel, said means including a first wall too large to pass throughsaid opening, a second wall disposed at an angle to said first wall andsmall enough to pass through said opening, there being slits 0 formed insaid second wall for engagement with said tabs, said slits being locatedin a portion of said second 4 1 wall which is spaced from the junctionof said first and second walls whereby, when said slits are engagcd'bysaid tabs, said first wall is spaced from said advertising-bearingmember.

References Cited in the file of this patent UNITED STATES PATENTS1,655,539 Freedman Jan. 10, 1928 2,401,241 Grobholz May 28, 19462,679,121 Hooter May 25, 1954

